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Research papers

Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Uwe Czaia
Company: CZAIA Marktforschung GmbH
June 13, 2002
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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/print-monitor-


Research papers

Effective and fast media planning tools for TV

Only a few companies and agencies in Germany offer specialized software for media planning. The following paper would like to give a general view of the common features and methods of calculation those programs offer and which are agreed of...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Uwe Czaia
June 15, 1996
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Citation

Czaia, U. (1996a, June 15). Effective and fast media planning tools for TV. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/effective-and-fast-media-planning-tools-for-tv